US EditionWhat Car Buying Trends Reveal About Digital Transformation Patterns
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What Car Buying Trends Reveal About Digital Transformation Patterns
Fullpath’s comprehensive 2025 survey of 1,000 US car buyers reveals critical insights about how consumers navigate high-value purchase decisions in an increasingly digital world. The research, conducted between April and May 2025, surveyed primary decision-makers with annual household incomes exceeding $80,000 across three generational cohorts. Key Findings: Only 5% of car buyers complete the entire purchase process online, despite widespread d…
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