Yes, a 2028 Color of the Year Has Already Been Announced—and It's an "Assertive" Neutral

Yes, a 2028 Color of the Year Has Already Been Announced—and It's an "Assertive" Neutral

WGSN and Coloro reveal Radiant Earth as the 2028 color of the year—a clay-toned red symbolizing resilience, warmth, and a shift toward grounded, future-ready design.

WGSN and Coloro Name ‘Radiant Earth’ 2028 Color of the Year

WGSN and Coloro named Radiant Earth (also known as Coloro 017-42-31) as the color of the year for 2028.

WGSN and Coloro name ‘Radiant Earth’ Colour of the Year 2028

Global consumer trend forecaster WGSN and sister company Coloro have revealed ‘reliable yet assertive neutral’ red hue ‘Radiant Earth’ as the defining colour to watch for in 2028