Westpac Launches ‘Double You’ National Brand Campaign

Westpac launches ‘Double You’ national brand campaign

Westpac has launched a new national advertising campaign, ‘Double You’, extending its long-running ‘It Takes a Little Westpac’ brand platform and repositioning its red W as a symbol of customer and bank working together. The campaign will run across TV, digital, outdoor and social from 1 February 2026 and features a bespoke song created for the brand. The idea behind the work is to turn Westpac’s red W into a visual representation of ‘Double You…

‘Double You’: Westpac shows off bigger ad spend for national campaign

Westpac has unveiled a new national advertising campaign and jingle, “Double You”, following a 25% increase in its ad spend in the last financial year.The campaign, developed by BMF and The Tuesday Club, features real-life siblings to bring the double theme to life and follows the arrival of new chief growth, brand and marketing officer […]

Westpac Taps Twins In ‘Double You’ Campaign To Reflect The Support Customers Want

Cricket fans are kicking themselves. If only Westpac came up with this three months ago, so we could have seen two of Travis Head.