‘In Europe to Stay’: Chinese Carmakers Steal a Leaf From VW’s Playbook

How Chinese carmakers are stealing a leaf from VW's playbook

Chinese carmakers are making inroads in Europe and executives say they are in the region to stay, underscoring a key reversal as brands from BYD to SAIC take market share on a continent where they once struggled to make sales.

‘In Europe to stay’: Chinese carmakers steal a leaf from VW’s playbook

By Nick Carey MUNICH (Reuters) -Chinese car makers are making inroads in Europe and executives say they are in the region to stay, underscoring a key reversal as brands from BYD to SAIC take market share on a continent where they once struggled to make sales. At this week’s IAA Mobility car show in Munich, China’s auto firms – facing a tough price war at home – were increasingly bullish about their plans for Europe, dominated still by local bran…

Are the Chinese carmakers invading Europe?

At the IAA Mobility show in Munich, we can see an avalanche of Chinese carmakers expanding their European offer and/or preparing themselves to expand into the European market. On the other hand, we saw the leading German brands pull out all the stops in their efforts to counter the ‘Chinese invasion’. There are a lot of Chinese brands in Europe, so surely they can’t all be doing well? Some are hit or miss, some are priced too high, and some may …

'In Europe to stay': Chinese carmakers steal a leaf from VW's playbook

By Nick Carey MUNICH (Reuters) -Chinese car makers are making inroads in Europe and executives say they are in the region to stay, underscoring a key reversal as brands from BYD to SAIC take market share on a continent where they once struggled to make sales. At this week's IAA Mobility car show…