Wendy's offers $100,000 job to be its 'Chief Tasting Officer'
Wendy's seeks a creative content creator to sample menu items and boost brand engagement with a $100,000 independent contractor role, open to U.S. residents 18 and older.
- On March 6, 2026, Wendy's launched a nationwide contest to hire a Chief Tasting Officer, a remote role with an independent-contractor contract and a $100,000 salary, closing March 30, 2026.
- Framed in humor, the campaign urges applicants with 'a mouth, a pulse and strong opinions' to provide creative feedback and promotional content as Wendy's Chief Tasting Officer.
- Using Instagram or the contest website, entrants must submit a up-to-60-second video with #WendysCTOContest and tag Wendy's; 10 finalists are chosen by a panel of judges.
- Wendy's bars employees and immediate family members from entering, judging begins immediately after content closes, and branded entries receive five bonus points, with little travel required.
- The contest drew national coverage and quoted Wendy's promo that applicants need 'a mouth, a pulse and strong opinions' about the food, according to Greta Cross, USA TODAY reporter.
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22 Articles
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Fast-food chain Wendy's (NASDAQ: WEN) has launched a nationwide contest, promising a $100,000 package for the role of "Chief Tasting Officer". The contest, which started on March 2, will continue until March 30.
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Dream job alert: Wendy’s is looking to hire a “chief tasting officer”—and the role pays $100,000. The fast-food company launched a contest to find the perfect person for the unique job. The new CTO will create content and taste-test Wendy’s food on camera. Wendy’s is known for its humorous approach to marketing and branding. The job ad is no exception. The contest website reads: “Do you hate your job? Are you too iconic to be opening PDFs for y…
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“Do you hate your job? Are you too iconic to be opening PDFs for your boss?” That’s how fast-food giant Wendy’s has decided to open recruitment for its newest role, Chief Tasting Officer. The job, which comes with a $100,000 salary, is not a traditional corporate position. Instead, it’s a content-first marketing stunt that will see one lucky fan hired to taste-test burgers, create social media content and potentially appear in brand advertising.…
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