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Welcome to Bro Radio

Summary by Jacobs Media Strategies
As analysts continue to break down what happened in the 2024 election, the "bro vote" is often attributed to swinging the results in the red direction. And in the world of old and new media, these now-familiar factors contributed to winning over audiences (mostly guys), generating loyalty, and building new personality brands. Is it too late for FM radio to step into the breach to fill the void?
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Jacobs Media StrategiesJacobs Media Strategies

Welcome to Bro Radio

As analysts continue to break down what happened in the 2024 election, the "bro vote" is often attributed to swinging the results in the red direction. And in the world of old and new media, these now-familiar factors contributed to winning over audiences (mostly guys), generating loyalty, and building new personality brands. Is it too late for FM radio to step into the breach to fill the void?

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Jacobs Media Strategies broke the news in on Monday, August 11, 2025.
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