US EditionWebsite Downtime Cost for Publishers
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Website Downtime Cost for Publishers
When a publisher supported by digital advertising, recurring subscriptions, or ecommerce experiences website downtime during a high-traffic event or breaking news story with global implications, like the U.S. presidential election, the death of a monarch, or Taylor Swift being named “Person of the Year,” it’s not just bad for readers and a publisher’s reputation. It’s bad for business—from lost digital subscriptions to plummeting ad and affilia…
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