We Regret to Inform You: The Rise of Apology as a PR Trend

The choice of words. When a person hurts you, his or her apology may be necessary to allow a partial or complete acceptance of an event or situation. If these do not come naturally, one must sometimes ask the person who caused you harm to present them to us. But, when the person does, it may be difficult to know whether the apology is sincere or not. It is for this reason that Sana Powell has listed the turns of phrases that allow us to detect t…

We Regret to Inform You: The Rise of Apology as a PR Trend

Imagine you’re back in school. A kid spills juice on someone else’s science project. Was it on purpose? Was it a mistake? Complete chaos. But instead of hiding, they grab the mic at assembly, shed a dramatic tear, wear their best outfit, and almost beg for forgiveness. They go from a bully to a crowd favourite. Because they didn’t just apologise, they performed it. Swap that kid for a brand, Apple or Adidas, or even Maria B, and you’ll understan…