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4 Articles
Japanese Honda finds itself in a difficult situation, especially in the area of electromobility.
"There are journeys that change a life," some globe-totters will say. Then others that also bring you back to reality. At the beginning of 2026, Honda's CEO Toshihiro Mibe went to a subcontractor factory in Shanghai. A factory that provides Tesla as well as other manufacturers in China. What he discovered there clearly shaken him: a completely robotic plant, without a single human operator. An image that sums up quite well why Chinese manufactur…
Honda is restructuring to compete with the rise of Chinese manufacturers. Among other things, it will reinstate a semi-independent R&D division, a formula that served it well in the past. Earlier this year, Honda joined the growing number of manufacturers that have canceled major electric vehicle projects following the shift in the US market toward fossil fuels. The Japanese firm will ultimately not launch the 0 Series family, even though its fi…
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