"We Had No Customers for Breakfast, so I Was Eating Five Servings Every day." Even the Popular Shaved Ice Shop "Housekibako" in Nara Had Its Days of Trial and error... "Yume CUBE," a Platform for Entrepreneurs to Take on Challenges, Allows only Business Beginners to Open Shops, with a 3-Year Time Limit, and Has Helped the Shopping District Recover From Rock Bottom

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Kansai's shopping streets are bustling with locals and foreign tourists alike. However, some shopping streets once faced the brink of collapse… Nara Mochidono Center Street in Nara City, for example, had only about a third of the foot traffic it does today, about 25 years ago, but now it's a shopping street visited by approximately 20,000 people a day. The catalyst for this V-shaped recovery was "Yume CUBE," a facility where only first-time shop…