US EditionTrump vs Toyota? Why US cars are a rare sight in Japan
- In 2024, Toyota sold over 2.3 million vehicles in the United States but US cars remain uncommon in Japan where Ford exited nearly a decade ago.
- Donald Trump’s 25 percent tariff on imported vehicles and allegations of Japan using "non-tariff cheating" have strained US-Japan auto trade relations since April 2024.
- Challenges for US automakers include tepid Japanese demand, small roads, perceptions of vehicle reliability, and stricter import screening procedures, known as the "bowling ball test."
- Japanese vehicle magazine editor Masamitsu Misawa noted US firms focus less on the smaller Japanese market, while German and domestic brands better match local tastes and offer more options.
- Japan might ease screening procedures as a bargaining chip amid tariff talks, but US cars still face demand issues despite some changes triggered by Trump’s tariffs.
66 Articles
66 Articles
Trump vs Toyota? Why U.S. cars are a rare sight in Japan
With their sleek curves and chrome grilles, the classic American cars on sale at Yosuke Fukuda's yard ooze Californian cool but on Japanese roads new U.S. vehicles are a rare sight -- much to President Donald Trump's annoyance. Toyota is the second-top-selling automaker in the United States, where it shifted…
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IBTimes AustraliaTrump Vs Toyota? Why US Cars Are A Rare Sight In Japan
With their sleek curves and chrome grilles, the classic American cars on sale at Yosuke Fukuda's yard ooze Californian cool but on Japanese roads new US vehicles are a rare sight -- much to President Donald Trump's annoyance.
Newsbug.info
Trump vs Toyota? Why US cars are a rare sight in Japan
With their sleek curves and chrome grilles, the classic American cars on sale at Yosuke Fukuda's yard ooze Californian cool but on Japanese roads new US vehicles are a rare sight -- much to President Donald Trump's annoyance.
Why aren't American cars popular in Japan?
US President Donald Trump has criticized how few American vehicles are sold in Japan. But car dealers and experts say there's a whole host of reasons why they aren't appealing to Japanese drivers. NHK World's Yoshikawa Ryuichi explains. Correction: Our report included the line, "In 1995, US cars were about 40 percent of all imported car sales in Japan. But 30 years later, that's down to less than 5 percent." This should have been, "In 1995, US c…
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