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Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
The company is adding shoppable ads, AI agents and a centralized dashboard as it seeks to win budgets with more contextual targeting.
Summary by Adweek
4 Articles
4 Articles
WBD Sales Chiefs Acknowledge The "Ellison In The Room", Nodding To Paramount Deal At Upfront
Warner Bros. Discovery co-heads of sales Ryan Gould and Robert “Bobby” Voltaggio kicked off the company’s upfront Wednesday by acknowledging the looming $110 billion Paramount acquisition. “Before we go on, we do want to address the Ellison – I mean, the elephant in the room,” Gould said, alluding to Paramount CEO David Ellison (and perhaps […]
·Los Angeles, United States
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WBD unveils agentic AI ad tools at its upfront presentation, including a Kerv.ai integration for scene-level contextual targeting and shoppable ads (Kendra Barnett/Adweek)
Kendra Barnett / Adweek: WBD unveils agentic AI ad tools at its upfront presentation, including a Kerv.ai integration for scene-level contextual targeting and shoppable ads — At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
Coverage Details
Total News Sources4
Leaning Left1Leaning Right0Center1Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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