US EditionWoodland Critters Become Music Video Creators In Apple's Holiday Ad
Apple's holiday ad uses nine handmade animal puppets to highlight the iPhone 17 Pro's advanced camera features, including 8x Zoom and Dual Capture technology.
- On Nov. 27, Apple released the holiday short A Critter Carol, a 2-minute, 24-second film starring nine handmade animal puppets and shot entirely on the iPhone 17 Pro.
- Apple says it designed the spot to emphasize human creativity and craftsmanship, pivoting from last year's 'Crush!' iPad ad and contrasting AI-generated holiday ads criticized as lazy.
- The ad was filmed on a Prague soundstage by Smuggler and Unit+Sofa, directed by Mark Molloy, showcasing iPhone 17 Pro camera features like 8x Zoom, Center Stage selfies, Dual Capture, and ProRes RAW workflows.
- The campaign is now being distributed across broadcast TV, digital platforms and social media, with a cut-down U.S. TV version airing during NBC's Macy's Thanksgiving Day Parade.
- The story begins when a hiker drops an iPhone 17 Pro and critters including a raccoon film themselves singing 'Friends' by Flight of the Conchords, with puppets made by Puppets Magic Studio and wood-block printed typography featured in behind-the-scenes video showing puppetry.
15 Articles
15 Articles
Tim Cook Shares Heartwarming 'A Critter Carol' Holiday Ad Shot On iPhone 17 Pro, Calling It 'A Little Bit of Magic … A Whole Lot of Heart' - Samsung Electronics Co (OTC:SSNLF)
Apple's new holiday ad "A Critter Carol," shot entirely on the iPhone 17 Pro with handcrafted puppets, highlights the device's camera power as strong iPhone 17 sales position Apple to overtake Samsung and reclaim the global smartphone lead for the first time since 2011.
Apple's New All-Puppet Holiday Ad Is Pretty Cute
This Apple ad isn’t the first time somebody has shot something on an iPhone that looked quite good, a far cry from the earlier days of digital cameras that couldn’t even be mentioned in the same room as the equipment one would use to shoot an advertisement. And more of the ad’s pop has to do with the fact that Apple used puppets to star in A Critter Carol and not AI slop, like last year’s poorly received, lazy, AI-generated Coca-Cola Christmas a…
Watch how Apple made its new puppet-packed holiday ad
Apple’s new holiday ad stars a forest full of woodland creatures. | Screenshot: YouTube / Apple While companies like Coca-Cola turned to generative AI to create “visually jarring” holiday ads this year, Apple continues to embrace practical effects with its new festive short film called A Critter Carol featuring a forest full of tech-savvy woodland creatures. In the ad a hiker drops their iPhone 17 Pro, which is found by a curious raccoon who use…
Apple's Holiday Film Was Shot Entirely on the iPhone 17 Pro
Apple has released its annual holiday film, A Critter Carol, that was shot entirely on its latest iPhone 17 Pro. Depicting a group of woodland critters who come together after a hiker drops his phone, the short film celebrates unexpected friendship.
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