Max has a new name. Again

Warner Bros. Discovery's streaming service Max becomes HBO Max

NEW YORK — It's not Max, it's HBO Max.

The company said that WBD's streaming business has a boost, reversing its profitability by nearly $3 billion in just two years and scaling globally with 22 million subscribers added over the past year.

Ladies and gentlemen, the entertainment giant Warner Bros Discovery (WBD) has decided to return to its streaming service one of the most iconic brands in film and television: HBO. According to the original report, the company will rename its platform as HBO Max this summer. This move seeks to boost the global growth of subscribers, betting on a name that is already synonymous with quality and prestige worldwide. With such acclaimed series as "Ga…

Max streaming service to change name back to HBO Max

It’s not TV, it’s HBO Max. Again. Warner Bros. Discovery made a surprise announcement on Wednesday: it will re-re-brand its flagship streaming service as “HBO Max,” two years after controversially shortening the name to “Max.” The switchback was revealed at the company’s upfronts presentation in New York. The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. WBD was infl…

HBO is back, at least in the name. Warner Bros. Discovery announced on Wednesday that this summer it will change the name of its streaming service to HBO Max, instead of the current Max. The name Max emerged from Warner’s merger with Discovery and was considered a curious choice when it was made in 2023. HBO is widely considered a gold standard in terms of quality, while Max was a reference to the least recognized Cinemax network. Two years late…

Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

"The good news is I have a drawer full of stationery from the last time around," a company CEO joked.