Max has a new name. Again

“Worth Paying For” — Here’s Why Max Is Changing Its Name Back to HBO Max

Warner Bros. announced it would be changing Max back to its original name, HBO Max. But why?

Warner Bros. Discovery Is Reverting Max's Name To HBO Max This Summer In A “Quality Over Quantity” Move

A Cordycept Stalker (Rebecca Ferguson) attacks Ellie (Bella Ramsey) in The Last of Us Season 2 Episode 1 "Future Days" (2025), HBO Warner Bros. Discovery finally realized, a little late, that if something isn’t broken, don’t fix it, so they are changing the name of Max back to “HBO Max.” WBD CEO David Zaslav made the surprise announcement prior to the company’s upfront presentation in New York City this week.  Why Discovery CEO David Zaslav Hits…

It’s not Max, it’s HBO Max: Streaming service flips name again - BusinessWorld Online

TWO YEARS AGO Warner Bros. Discovery, Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company’s broad reach of programming. On Wednesday, the company decided the globally known name behind shows like The Last of Us and Game of Thrones has appeal after all. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that g…

Max will be rebranded HBO Max... again

As the saying goes, everything old is new again and it can’t be truer for the streaming service Max.

HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"—a name so generic and bland it could apply to almost anything. — Read the rest The post HBO logo reappears on channel after "Max" debrands to old name appeared first on Boing Boing.

How HBO Max Is Trolling Its Own Name Change

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.