Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads

Warner Bros. Discovery Wants to Connect Advertisers With Its Biggest Franchises

The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around 'Harry Potter,' 'Elf,' 'The Matrix,' 'Friends' and other IP.

Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads

Warner Bros. Discovery characters appear in movies, TV shows, comic books and videogames. Now the company wants to make a new effort to book them cameos in commercials. As part of a new initiative known as “WBD Storyverse,” advertisers can gain access to use some of the company’s best-known characters, including those who appear in films and series such as “Elf,” “Harry Potter,” “The Big Bang Theory,” “The Matrix,” “Family Matters” and “Friend…

Although they did very good crumbs, David Schwimmer acknowledges that both he and the rest of the Friends cast were very reserved at the beginning of the series.

Warner Bros. Will Rent Out Batman & Other Iconic Characters In Shocking New Initiative

Warner Bros. Discovery announced a new initiative called “WBD Storyverse” on Wednesday, allowing characters from the company’s biggest franchises to be licensed for ad campaigns. The news broke at WBD’s upfront presentation, with the examples that Batman, Harry Potter, and even Buddy the Elf might be showing up in commercials soon. Exciting as the news […]

WB CEO David Zaslav Names The DCU's Four Cornerstones- Batman, Superman, Wonder Woman, And Supergirl

DC Comics fans are well aware of the comic publisher's Trinity- Batman, Superman, and Wonder Woman- but WB CEO David Zaslav says the DCU has four pillars.

Fiction will reach our screens in late 2026 or early 2027