Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding

Why Did Streaming Service Max Change Its Logo From the Color Blue to Black?

Just a few years after debuting its original logo, the Max streaming service, surprised users with an updated new logo and color palette.

This Sunday, without previous advances, there was a striking change in Max: the platform logo abandoned blue and adopted black and white. A more sober palette of colors that many remembered HBO and that left a few questions among users.There are some certainties. First, the modification is not temporary, so the blue stage has just come to an end. That was the color that had the streaming service from its arrival in Latin America, in February 202…

Max’s rebranded logo and colors look very HBO

The bright blue is now gone, replaced with a black-and-white palette. | Image: Warner Bros. Discovery Warner Bros. Discovery introduced new branding for its Max streaming service yesterday, alongside announcing availability in Australia. Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo. The new look has already been…

This is the third change of face for Max in the last five years, and the move contradicts the company's previous decision.

Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding

It’s not HBO, it’s Max — but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ditching its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes the longtime branding of […]

Max rebrands again, and this time it finally succeeds

HBO Now gave way to HBO Max, which later became Max-and now, Max is getting its HBO vibes back with yet another rebranding. This go-around is mainly about color changes, but it just might be the most successful rebrand yet for the streamer. more . . .