Warner Bros Integrates ad Platform Into Mediaocean's Prisma Direct | TheDesk.net

Warner Bros integrates ad platform into Mediaocean's Prisma Direct | TheDesk.net

The Warner Bros Studios logo is seen on a building along Hollywood Blvd. in Los Angeles, California on May 28, 2007. (Photo: Flickr user abgpt) Warner Bros Discovery (WBD) is integrating its advertising technology with Mediaocean’s Prisma Direct platform, an arrangement intended to automate more of the process agencies and brands use to purchase advertising directly from the media company, the companies announced on Wednesday. Both companies wil…

Warner Bros. Discovery becomes Prisma Direct's second media partner

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