US EditionWARC Media Releases Platform Insights: Amazon
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WARC Media Releases Platform Insights: Amazon
WARC Media has released its latest Platform Insights: Amazon. WARC finds that Amazon's advertising revenue claims only a small share of its earnings. Paid search formats remain the core of Amazon's ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue outpace its overall growth.
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