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WARC Global Ad Trends Report: That's why advertisers shy away from "hard" news fields

Summary by horizont.net
Advertising expenditures for traditional media brands are steadily decreasing. According to the Global Ad Trends Report by WARC, more advertising money should go to "News influencers" than to professional news media in 2026. How can media brands react to this?
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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WARC Global Ad Trends Report: That's why advertisers shy away from "hard" news fields

Advertising expenditures for traditional media brands are steadily decreasing. According to the Global Ad Trends Report by WARC, more advertising money should go to "News influencers" than to professional news media in 2026. How can media brands react to this?

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horizont.net broke the news in on Saturday, April 19, 2025.
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