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Walmart's AI shopping agent Sparky now runs ads
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Walmart's AI shopping agent Sparky now runs ads
Retail media is evolving again, and Walmart doesn’t want to be left behind.The retail giant is testing ads in Sparky, its in-app generative AI shopping assistant, while also expanding Marty, a separate AI agent built for advertisers. Together, the two tools signal how Walmart is embedding gen AI across shopper and brand experiences, and pushing to keep pace with rivals like Amazon.This article explores Walmart's AI retail media strategy, how Spa…
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