US EditionWalmart Wins in Courts: Chile Supports Comparative Advertising in Retail · Global Voices
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A Chilean Court of Appeal totally overturned the first instance ruling and rejected the claim for unfair competition against Walmart. The Chilean law demands dolo or fault and detour of clientele to consider an illegal act, elements that were not accredited in this case. The “Total + Low” campaign was released in 2019. Details. A victory for comparative advertising Walmart Chile scored a legal victory following the unanimous decision of the Sant…
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