Walmart Park, the first stadium sponsored by a retailer in Mexico

Walmart took a step in its global history as an official sponsor of a sports venue. With the inauguration of Walmart Park, the company not only debuts as a sponsor of a sports team — the Sultans of Monterrey — but also becomes the first retailer in Mexico to associate its name with a stadium. The strategy behind this commercial alliance is no less. It is a movement that seeks to strengthen Walmart’s emotional and commercial presence among region…