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CNBC: Walmart in Talks to Acquire Israeli Startup to Combat Counterfeits

Walmart aims to enhance trust and safety on its growing third-party marketplace with AI tools from R&A Data, a startup founded by former Israeli intelligence officers.

  • Recently, Walmart entered talks to acquire R&A Data, an Israeli AI startup that uses artificial intelligence to reduce marketplace scams and counterfeits, people familiar with the matter said.
  • Walmart's third-party marketplace has become central to growth as U.S. e-commerce grew 25% in its most recently reported quarter, adding hundreds of millions of listings and increasing screening needs, while R&A Data worked as a vendor since at least 2024.
  • Timing aligns with leadership transition and an upcoming earnings report as people familiar say acquiring R&A could help Walmart monitor hundreds of millions of listings ahead of fiscal third-quarter earnings Thursday.
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CNBC broke the news in United States on Wednesday, November 19, 2025.
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