Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon

Walmart completes purchase of streaming TV advertising firm Vibe.co for $1.4 billion | Northwest Arkansas Democrat-Gazette

Walmart Inc. has completed the acquisition of Vibe.co, a self-service streaming TV advertising program, the retailer said Wednesday.

Walmart completes its acquisition of TV advertising company Vibe.co

The acquisition, which was first announced in June, brings Vibe.co into Walmart Connect, Walmart's connected TV advertising platform.

Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon

The retailer reportedly paid $1.4 billion for the startup.

Walmart Completes Reported $1.4 Billion Acquisition of Vibe.co

Walmart has completed its acquisition of self-service streaming television advertising platform Vibe.co, bringing the company into Walmart Connect. The retailer expects the deal to expand its connected TV advertising business and give brands more ways to reach customers across streaming services and shopping channels. Walmart announced the agreement in June but did not disclose its financial terms. The Wall Street Journal reported that Walmart a…

Walmart strengthens connected TV advertising with Vibe.co

BENTONVILLE, Ark. — Walmart has completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, thereby expanding the capabilities of its Walmart Connect commerce media business in the U.S.The acquisition will enable Walmart Connect to offer advertisers more ways to plan, buy, and measure streaming TV advertising. By combining Vibe.co’s technology with Walmart’s first-party insights and commerce media capabilities, the re…