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Walmart Breaks Its No-Frills Mold with in-Store Beauty Experts
Walmart is adding trained advisers, sampling areas and premium brands as it tries to draw shoppers seeking personalized beauty guidance.
- Following a 22-store pilot in Arkansas and Texas, Walmart plans to expand specialized Beauty Experts to more than 400 of its 4,600 U.S. stores by year-end.
- Breaking out of its no-frills model, Walmart is staffing beauty aisles with trained specialists as it, Target, Sephora, and department stores vie for a $129 billion market.
- Beauty Experts earn $14 to $35 per hour and receive Walmart Beauty Boxes for product testing; University of Arkansas student Helena Bacon said training made her feel more empowered to help customers.
- As part of the redesign, Walmart is moving beauty departments to store fronts and adding premium brands like La Roche Posay and Nude by Nature to create a specialty retail experience.
- Target plans to debut Target Beauty Studio in 600 stores this fall, while economist Cory Stahle noted job postings for beauty experts remained stable despite broader economic pressures.
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16 Articles
16 Articles
Times of IndiaReposted by 
The Economic Times
The Economic TimesWalmart’s beauty push gets personal with in-store consultations
Walmart is bringing trained beauty experts to its stores. These specialists will offer personalized makeup and skincare advice. This initiative aims to boost customer engagement and compete with rivals. The program is expanding rapidly across the United States. Walmart seeks to enhance its beauty section with expert service and trending products. This strategy focuses on in-store experiences and customer interaction.
·India
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Associated Press News+9 Reposted by 9 other sources
Walmart breaks its no-frills mold with in-store beauty experts and personalized advice
Walmart customers may find something new the next time they’re looking for makeup and skin care products: in-store advisers offering personalized tips and recommendations.
·United States
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Coverage Details
Total News Sources16
Leaning Left7Leaning Right2Center6Last UpdatedBias Distribution47% Left
Bias Distribution
- 47% of the sources lean Left
47% Left
L 47%
C 40%
13%
Factuality
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