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Walkers launches new 'luxury' crisp range with 4 flavours in supermarkets
The premium range uses truffle and olive oil and will become a permanent part of the Walkers portfolio, with bags priced at £2.
- Walkers launched its new premium Gold crisp range, now available at Morrisons stores and on the Ocado website, bringing "a touch of gold to every snacking occasion," the company said.
- Three initial flavours include Sea Salt & Olive Oil, Black Truffle, and Mature Cheddar & Onion, featuring premium ingredients like full-bodied mature cheddar from the heart of Somerset.
- Designed with a thinner cut and more folds, the 140g sharing bags retail for £2 and feature a gold interior providing a premium unboxing experience for consumers.
- "A little luxury at an affordable price," promised Wayne Newton, senior marketing director of Walkers Snacks at PepsiCo, emphasizing every detail was designed to deliver something special.
- A fourth flavour, Apple Cider Vinegar & Sea Salt, will be exclusive to Tesco soon, joining existing Walkers ranges including Oven Baked, Lightly, Max, and Sensations.
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