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Walkers Is on the Hunt for Its Next Big Crisp Flavour
Walkers invites the UK public to submit crisp flavour ideas on TikTok; winners can earn up to £500,000 and have their flavour sold nationwide permanently.
- Walkers this year launched a nationwide TikTok search called Do Us A Flavour, asking the British public to post videos tagging @walkers_crisps with #DoUsAFlavour for new crisp ideas.
- Following the Hot Honey launch, Walkers said it is taking this year's search to TikTok because the platform reflects how the flavour-obsessed nation shares its love of crisps and framed it as part of its long heritage of flavour innovation.
- Walkers has teamed up with Poppy O'Toole, 'Queen of Potatoes', to invite the successful creator behind the new flavour to Walkers HQ and offer a share of sales up to 500,000.
- By tapping TikTok trends, Walkers engages a new generation of crisp lovers, drawing inspiration from viral flavours like chamoy pickles, ramen carbonara and sushi bake this year.
- Experimentation with fusion and instant-noodle trends suggests judges and creators doubt sour additions will work well, while fish and seaweed concepts remain intriguing but uncertain.
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13 Articles
13 Articles
Walkers is on the hunt for its next big flavour
Walkers is on the hunt for its next big flavour – with the creator in with the chance of winning a prize of up to £500k. The crisp brand is turning to TikTok to find inspiration for its next combination, with the nationwide search running from 23rd January until 15th February, calling on the public to get creative and submit their dream crisp ideas. Two flavours will be turned into limited edition products and the winning flavour will be added a…
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Leaning Left1Leaning Right0Center6Last UpdatedBias Distribution86% Center
Bias Distribution
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86% Center
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C 86%
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