W Hotel South Beach Closing, Rebranding As Waldorf Astoria Miami Beach

Marriott’s W South Beach rebrands to Hilton’s Waldorf Astoria

The hotel will close later this summer as property owner Reuben Brothers prepares for a “meticulous” renovation and repositioning.

W Hotel South Beach Closing, Rebranding As Waldorf Astoria Miami Beach

A couple of weeks ago, I covered how the W South Beach, one of Miami Beach’s most well known hotels, will soon be closing for a renovation, and would no longer be affiliated with Marriott. At the time, I speculated that this would become a Waldorf Astoria, and that has now been confirmed and announced. W Hotel South Beach closing, leaving Marriott The W Hotel South Beach, located at 2201 Collins Avenue in Miami Beach, is going to be closing as o…

Waldorf Astoria set to take over W South Beach

The Waldorf Astoria is set to take over the branding and operations of the W South Beach, which is owned by the Rueben Brothers.

W South Beach To Become Waldorf Astoria Miami Beach Next Year

We now know what will become of the current W South Beach hotel after it closes and leaves Marriott. Hilton announced today, July 7, 2026, that it will complete a thorough renovation on the existing property and reopen it under its luxurious Waldorf Astoria brand in winter 2027. While Marriott Bonvoy members may be disappointed to lose an option in Miami Beach, this is great news for Hilton Honors members, who have not had much to choose from wh…

Confirmed: W South Beach to be Converted Into Waldorf Astoria Miami Beach - The Bulkhead Seat

Last month, I wrote about how the W South Beach was leaving Marriott Bonvoy® and that it would be reflagged. Now, it’s confirmed that Hilton is bringing the Waldorf Astoria brand to Miami Beach for the first time and announcing plans to transform the former W South Beach into Waldorf Astoria Miami Beach following an extensive luxury renovation. Hilton and Reuben Brothers, the property’s owner, have signed a management agreement that will see the…

Hilton, Reuben Brothers unveil plans for Waldorf Astoria Miami Beach

Hilton and Reuben Brothers have signed a management agreement to transform the W South Beach into Waldorf Astoria Miami Beach, marking the brand’s debut in the market. Owned by Reuben Brothers, the resort will undergo a renovation and repositioning ahead of its winter 2027 planned relaunch, at which time it will be managed by Hilton. “This signing reflects the continued momentum of Hilton’s luxury portfolio growth in highly sought-after destinat…