Tesla’s Europe sales plunge 49% on brand damage, rising competition
- Tesla sold 7,261 electric vehicles in Europe in April 2024, marking a 49% sales decline from 14,228 units in April 2023.
- This drop followed backlash against CEO Elon Musk's political involvement, intensifying competition, and factory shutdowns to upgrade Model Y production.
- Meanwhile, the European battery electric vehicle market grew about 28% overall, driven by rising sales of rivals like Chinese automaker BYD, which overtook Tesla in April.
- Tesla’s market share in Europe shrank from 1.3% to 0.7%, with global deliveries falling short of expectations and first-quarter net income dropping 71%.
- These trends signal sustained challenges for Tesla in Europe and suggest a market shift toward Chinese competitors, although CEO Musk remains optimistic about 2025 growth.
269 Articles
269 Articles
China's BYD races ahead of Tesla for first time in Europe
Sales of Tesla vehicles in 32 European countries tumbled 49% to 7,261 in April from 14,228 in the same month the previous year, according to the figures released by the European Automobile Manufacturers' Association, or ACEA
Elon Musk Just Got Some Horrible New Sales Data About Tesla
Tesla sales continue to crater in Europe, highlighting the sheer damage CEO Elon Musk has inflicted on the brand. According to new figures released by the European Automobile Manufacturers' Association (AECA), sales across the pond slid by almost 50 percent in April, as CBS News reports. That's despite the EV market growing substantially over the same period and region, with Chinese competitor BYD overtaking Tesla to sell more vehicles in Europe…
Tesla attempts to backtrack with new incentives and discounts as sales plummet: 'Truly pulling all demand levers'
When many people think of electric vehicles, they think of Tesla. However, Tesla's brand image has taken some hits recently as CEO Elon Musk has been active in American and global politics, polarizing consumers, who have more options than ever to choose from on a robust EV market. According to Yahoo Finance, the first three months of 2025 were Tesla's worst quarter since the second quarter of 2022. With dropping sales, Tesla has worked on incen…

Tesla Sales in Europe Plunge Nearly 50 Percent
Tesla’s vehicle sales across Europe tumbled nearly 50 percent in April, even as overall electric vehicle demand accelerated across the continent, according to data released on May 27 by the European Automobile Manufacturers’ Association (ACEA). Tesla sold only 7,261 cars in Europe last month, down from 14,228 a year ago—a drop of 49 percent. Meanwhile, overall electric vehicle sales in the region jumped nearly 28 percent, showing how much ground…
Tesla EU sales slump 53% in April – trade group
PARIS, France — Sales of cars made by Elon Musk’s Tesla slumped by more than half in April as Chinese electric carmakers saw their share surge, the continent’s manufacturing association said Tuesday. While sales of electric cars rose overall in the 27 European Union nations, Tesla’s share fell dramatically amid the spotlight on Musk’s work
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