US EditionVoting in Wisconsin's governor's race is a year away, but the ads are starting
WISCONSIN, JUL 14 – Bill Berrien invests $400,000 in early ads emphasizing his strong Trump support to build name recognition ahead of Wisconsin's 2026 Republican gubernatorial primary.
- On Monday, Republican Bill Berrien revealed plans to spend approximately $400,000 on advertising across cable, radio, and digital platforms as part of his campaign for governor of Wisconsin.
- Berrien began his campaign less than a week ago and is the earliest contender in the race to invest in advertising ahead of the August 11, 2026, primary.
- Berrien positions himself as a Trump-aligned outsider and businessman, emphasizing his Navy SEAL background and Wisconsin manufacturing ties.
- He expects to generate nearly $1 million during the first week of his campaign, primarily from supporters and donors within the state, with advertisements targeting Milwaukee and Green Bay.
- Governor Tony Evers has not yet confirmed if he plans to run for a third term, while Republican contenders including Bill Berrien and Washington County’s executive Josh Schoemann are competing in the GOP primary.
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Associated Press News+19 Reposted by 19 other sources
Voting in Wisconsin's governor's race is a year away, but the ads are starting
Wisconsin’s race for governor is hitting the airwaves more than a year before voting begins. Republican candidate Bill Berrien announced the purchase of about $400,000 in cable TV, radio and online ads Monday.
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Total News Sources24
Leaning Left8Leaning Right2Center14Last UpdatedBias Distribution58% Center
Bias Distribution
- 58% of the sources are Center
58% Center
L 33%
C 58%
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