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Voting in Wisconsin's governor's race is a year away, but the ads are starting
WISCONSIN, JUL 14 – Bill Berrien invests $400,000 in early ads emphasizing his strong Trump support to build name recognition ahead of Wisconsin's 2026 Republican gubernatorial primary.
- Bill Berrien and Josh Schoemann, who serves as the county executive of Washington County, have both declared their candidacies for the Republican nomination in the Wisconsin governor's race ahead of the August 11, 2026 primary.
- Berrien launched his campaign less than a week ago, positioning himself as an outsider aligned with Trump policies while Governor Tony Evers has not yet decided on seeking a third term.
- At 56 years old, Berrien spent nearly a decade as a Navy SEAL and currently leads two precision manufacturing companies in Wisconsin that focus on American-made products, with his campaign ads primarily targeting audiences in Milwaukee and Green Bay.
- He announced a $400,000 purchase of cable, radio, and online ads less than 13 months before the primary and projected raising just shy of $1 million in his first week.
- Democratic spokesperson Phil Shulman said money alone cannot win elections in Wisconsin, emphasizing that hard work and voter authenticity are necessary for success.
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Associated Press News+22 Reposted by 22 other sources
Voting in Wisconsin's governor's race is a year away, but the ads are starting
Wisconsin’s race for governor is hitting the airwaves more than a year before voting begins. Republican candidate Bill Berrien announced the purchase of about $400,000 in cable TV, radio and online ads Monday.
·United States
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Total News Sources27
Leaning Left9Leaning Right2Center15Last UpdatedBias Distribution58% Center
Bias Distribution
- 58% of the sources are Center
58% Center
L 34%
C 58%
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