US EditionVoltaire to Nielsen: "Common sense is not so common."
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Voltaire to Nielsen: "Common sense is not so common."
On this “Throwback Thursday,” it’s a radio history lesson—and a fascinating one at that. Just a decade ago, the radio broadcasting industry in the U.S. was embroiled in a full-scale, nuclear ratings controversy. While there had been degrees of debate since Arbitron adopted the PPM methodology about five years earlier, the blow-up in the Summer […]
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