Spanish Unions and Politicians Express Concern over Possible End of VW's Seat Brand
5 Articles
5 Articles
In the midst of recurrent speculation from various German media about a possible end to the Seat brand and the impact of global restructurings on the automotive sector, Thomas Schäfer, CEO of Volkswagen Turismos, member of the Volkswagen Group board and head of the group of volume brands — which includes Volkswagen, Skoda, Cupra and Seat — has provided a detailed overview of the strategy of the Teutón giant. In statements to ABC, the German mana…
While the Volkswagen Group plans to remove up to 50% of its models by 2035, it has just answered about the future of the Seat brand. Even if the manufacturer decides to end the Spanish division, new products are planned for the next few years.
Volkswagen would be considering withdrawing Seat by 2029. In case, Martorell should continue to produce, especially Cupra models, protecting Spanish employment
Volkswagen Group says Seat's future is under review as Cupra gains traction.
However, further investments in the Seat brand are under close scrutiny.
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