Raccoon Simon slips into TV formats for SIMon Mobile campaign.

Bärnseh-Star: mobile phone discoter SIMon Mobile from Vodafone launches a new campaign with mascot "Simon". The animated raccoon slips into well-known TV entertainment formats and applies the mobile phone rates as quizmasters, TV television viewers or rose cavalier. The campaign can be seen on TV, on social media and outdoor advertising, listening on the radio and in podcasts. horizon.net (€), youtube.com (advertising clips) (Image: SIMon Mobile)

Don't worry about silly animals in the advertising block – that's what the Vodafone brand SIMon mobile has been thinking for many years. The latest campaign also relies on the hairy testimonial.