Vizio TVs are set to be sold exclusively out of Walmart — but they’ll have a new name

Report: Walmart to convert Vizio into private-label brand

The new Vizio Sports Zone collates live sporting events across channels and apps. (Courtesy photo) Key Points: Walmart will convert Vizio into a private label brand and stop selling Vizio TVs at rival retailers by the end of the year. A memo reviewed by Bloomberg News said more than 20 of Walmart’s 90-plus private label brands generate more than $1 billion in sales each year. Walmart acquired Vizio for more than $2 billion nearly two years ago,…

Vizio TVs are set to be sold exclusively out of Walmart — but they’ll have a new name

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Walmart Makes A Strategic Play Following Vizio Acquisition

Retail’s Vertical Integration Evolution The retail landscape continues to evolve at breakneck speed, and Walmart’s latest move with Vizio represents a new move in vertical integration strategy. The Arkansas-based retail giant is preparing to transform its $2.3 billion Vizio acquisition into an exclusive private label brand, marking a significant shift in how traditional retailers are approaching the connected TV ecosystem. The Exclusive Strategy…

Walmart to Turn Vizio into its Newest Private Label Brand – RetailWit

Walmart’s plans for Vizio are beginning to crystalize: By the end of 2025, Walmart plans to convert Vizio into a private label brand that will be sold exclusively at Walmart and Sam’s Club, according to a memo obtained by Bloomberg News. This would mean that Vizio smart TVs will no longer be sold at other retailers, including Amazon and Target. When it acquired Vizio and its SmartCast Operating System in February 2024 for $2.3 billion, Walmart w…

Walmart to Sell Vizio TVs as a Private Label

Retailer bought brand last year for $2.3B to ramp up its competitiveness in the retail media space