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Viva! Marks World Milk Day by Announcing Major Dairy Documentary
The charity aims to raise £25,000 and unlock another £25,000 in match funding for what it says is the UK’s first full-length dairy exposé.
- On Monday, June 1, 2026—World Milk Day—leading vegan charity Viva launched a crowdfunding campaign to produce the United Kingdom's first documentary dedicated entirely to exposing the dairy industry.
- The film, titled What Do You Really Know About Dairy?, seeks to challenge decades of what Viva describes as 'dairy industry spin' and examine hidden farming practices.
- Juliet Gellatley, director of Viva, stated the project has the 'power to cut through the noise,' backed by £25,000 in public funds and an equal amount in match funding.
- Building on its 2020 Netflix documentary Hogwood, Viva argues this long-form format can influence audiences more effectively than traditional campaign materials.
- The documentary will examine three core themes: contested health claims, animal welfare on modern dairy farms, and the lobbying strategies that have shielded the industry from routine scrutiny.
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33 Articles
33 Articles
Viva! Marks World Milk Day by Announcing Major Dairy Documentary
BRISTOL, United Kingdom, June 01, 2026 (GLOBE NEWSWIRE) -- Leading vegan campaigning organisation Viva! has today launched a major crowdfunding campaign aiming to raise £25,000 from the public, and will soon be unlocking a further £25,000 in match funding to produce what it says will be the UK's first documentary dedicated entirely to exposing the dairy industry. The campaign launches on World Milk Day to challenge the narrative promoted by the …
·New York, United States
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Leaning Left1Leaning Right1Center24Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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