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Vistar Adds Certainty to OOH Buying with Programmatic Guaranteed

Summary by OOH TODAY
Programmatic Guaranteed makes it possible to lock in placements and budgets ahead of time, so both buyers and media owners can move forward with confidence
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Vistar Adds Certainty to OOH Buying with Programmatic Guaranteed

Programmatic Guaranteed makes it possible to lock in placements and budgets ahead of time, so both buyers and media owners can move forward with confidence

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marcommnews.commarcommnews.com

Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising – Marketing Communication News

Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are essential. PG allows advertisers to lock in delivery and pricing on select inve

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marcommnews.com broke the news in on Thursday, July 17, 2025.
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