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Visa Renews Its Slogan After 40 Years and Great Humor with Ryan Reynolds
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Video capture. The new Visa commercial was produced by Maximum Effort and shows an island type Fyre Festival where you can only pay with your card. The original 1985 slogan, “It’s everywhere you want to be”, is updated with the phrase “...and some places you really don’t.” Visa holds a 52.6% stake in the global card market, according to Nilson Report (2024) data. A tone change in the financial branding Visa decided to break with its traditional …
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