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Virginia Tourism Generates $3.4B in State, Local Taxes
Visitor spending rose 3.1% to $36.2 billion as tourism directly supported nearly 232,000 jobs and generated more than $2.6 billion in tax revenue.
- Governor Abigail Spanberger announced that Virginia's tourism industry achieved historic milestones in 2025, drawing 117.1 million visitors who spent a record $36.2 billion across the Commonwealth.
- Domestic travel primarily drove this increase, while international visitation declined 11.1%. Visitors spent $99 million per day across Virginia as dining and recreation-based travel fueled growth.
- The industry directly supported nearly 232,000 jobs, producing $10.6 billion in personal income for workers. Tourism generated about $3.4 billion in state and local taxes.
- When including broader economic impacts, the sector supports more than 332,000 jobs and $16.7 billion in income. Property taxes accounted for the largest share of tax impact, totaling about $1.37 billion.
- Through June, hotel demand increased 3.1 percent compared to 1.8 percent nationwide, while hotel revenue grew 6.4 percent. Virginia's momentum has continued into 2026 with the state outpacing national growth averages.
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Tourism generated $36.2 billion in Virginia during 2025, a record that holds 232,000 direct jobs in the state.
Spanberger announced 2025 tourism spending hit $36.2 billion in Virginia
Virginia’s tourism industry achieved historic milestones in 2025, drawing in record numbers of visitors and generating unprecedented economic impact across the Commonwealth, Gov. Abigail Spanberger announced.
·Bluefield, United States
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Coverage Details
Total News Sources12
Leaning Left0Leaning Right1Center8Last UpdatedBias Distribution89% Center
Bias Distribution
- 89% of the sources are Center
89% Center
C 89%
11%
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