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Viewer Looks at ad on Netflix in 67% of the Time, Says Research
Summary by Globo
1 Articles
1 Articles
The viewer's attention at Netflix is maintained even when the series or film is paused for the entry of an advertisement. Eight in ten exhibitions to advertising occur with some degree of attention, according to research carried out by the streaming platform in Brazil in partnership with Amplified Intelligence. The first study of Netflix in the country to use eye tracking, the research followed, according to the second, the behavior before the s…
·Rio de Janeiro, Brazil
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