VideoAmp Integrates with Captify to Launch the Industry’s First Solution Directly Tying Search Outcomes to Currency-Grade Viewership Data

VideoAmp Integrates with Captify to Launch the Industry’s First Solution Directly Tying Search Outcomes to Currency-Grade Viewership Data

New integration bridges VideoAmp’s VALID identity graph with Captify’s Search Intelligence and proprietary semantic technology to deliver breakthrough, intent-based insights into ad effectiveness VideoAmp, a leading media measurement company transforming advertising, and Captify, the leading provider of real-time audiences and insights fueled by Search Intelligence, announced a new solution to provide scalable, identity-based search lift measur…

A Tool To Tie Search Outcomes to ‘Currency-Grade’ Viewership Data Arrives | Radio & Television Business Report

NEW YORK — Ad measurement company VideoAmp is teaming up with real-time audience and insights specialist Captify for an integrated product designed to provide “scalable, identity-based search lift measurement” linking household-level ad viewership with real-world search behavior. The launch marks VideoAmp’s first integration with a search outcomes provider, adding to the existing integrations VideoAmp has with providers of Outcomes data for Auto…

VideoAmp, Captify Launch Audience Insight Solution With Integrated Search Intelligence

New product offers intent-based insights into ad effectiveness