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Video game actors are voting on a new contract. Here’s what it means for AI in gaming

LOS ANGELES COUNTY, CALIFORNIA, JUL 9 – The new contract includes a 15% pay raise upon ratification and sets strict AI usage rules requiring performer consent to protect artistic rights, union leaders said.

  • On Wednesday, members of SAG-AFTRA voted to ratify a new contract for video game performers, ending a nearly yearlong strike.
  • After nearly two years of failed negotiations, SAG-AFTRA leaders billed AI as an existential crisis for performers.
  • Employers must obtain written permission from a performer to create a digital replica, consent valid after death, and the time spent creating one will be compensated as work time.
  • Like diamond amounts of pressure suddenly lifted, Sarah Elmaleh said, and gaming companies can see themselves shifting their business practices.
  • Sarah Elmaleh said she hopes companies and performers can soon develop guidelines on AI as technology evolves, and the agreement centers on consent, compensation and transparency to drive industry progress.
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Chicago TribuneChicago Tribune
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The results of the vote on a tentative contract between video game performers and their employers could arrive as early as Wednesday night. If ratified, the contract would formally end a nearly three-year effort by Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiators to obtain it. The process, which included an 11-month strike against major video game manufacturers, hinged on how artificial intelligence…

·Chicago, United States
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regionalmedianews.com broke the news in on Tuesday, July 8, 2025.
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