US EditionTyra Banks, Heidi Klum and More Celebrities Who Got Their Start Walking the Victoria’s Secret Runway
Victoria's Secret CEO Hilary Super highlights brand revival with a 3% sales increase and a new intimate 2025 fashion show featuring Pink and top performers.
- On October 15, Hilary Super previewed the Victoria's Secret Fashion Show 2025 in Brooklyn, featuring a 'Reawakening' theme and a descending round stage, streaming on Prime Video at 7 p.m. E.T. with performances by Karol G, Madison Beer, Missy Elliott, and Twice.
- After the brand's reexamination and hiatus, Victoria's Secret reshaped strategy to reflect global cultural standards, with Hilary Super, CEO, citing challenges from activist investors and past criticism.
- Financials and audience growth underpin the strategy as second-quarter sales hit $1.5 billion, comparable-store sales rose 1%, and Victoria's Secret gained more than 4 million TikTok followers, Super said.
- The company reports stronger customer retention and spend, with Super saying the fashion show has an immediate impact and is becoming a strategic asset for Victoria's Secret.
- Tariff pressures and a $100 million impact complicate Victoria's Secret's expansion as it targets younger customers with innovations like the FlexFactor Bra while eyeing the larger beauty market.
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11 Articles
The iconic parade returns renewed, with new ambassadors, more inclusive proposals and the participation of Colombian talent that will shine in the most expected catwalk of the year
The rise and fall of Victoria's Secret as it makes a comeback bid ahead of its 2025 fashion show
The Victoria's Secret fashion show is set to return on Wednesday for the third time, with Angel Reese hitting the runway.Angela Weiss / AFP via Getty ImagesVictoria's Secret is the largest lingerie retailer in the US, and has been for several decades.After explosive success, it had several stumbles but has since overhauled its brand image.The brand is bringing back its Victoria's Secret Fashion Show on Wednesday night.Victoria's Secret is back —…
Tyra Banks, Heidi Klum and More Celebrities Who Got Their Start Walking the Victoria’s Secret Runway
In honor of the 2025 Victoria's Secret Fashion Show, look back at the stars who got their start as Angels, including Gisele Bündchen, Miranda Kerr, Adriana Lima and Alessandra Ambrosio.
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