Viant Raises Its Bet on AI as Digital Advertising Becomes More Fragmented

Viant Launches “Outcomes” the First Fully Autonomous Open Internet Ad Product

IRVINE, Calif.--(BUSINESS WIRE)--Jan 5, 2026-

Viant Raises Its Bet on AI as Digital Advertising Becomes More Fragmented

AI’s impact on the digital advertising ecosystem continues to be a significant story in 2026, and adtech firm Viant hopes to capitalize on this trend with its new product Outcomes.

Viant launches Outcomes, its autonomous ad buying product

As automation becomes table stakes in programmatic advertising, Viant is making a sharper claim than most of its peers. The company says its newly launched product, Outcomes, can run digital ad campaigns autonomously across the open internet, optimizing toward business results with little day-to-day human involvement.The launch comes at a moment when advertisers are grappling with channel sprawl, signal loss, and growing pressure to prove return…