Private Hire Firm Veezu Appoints Former Zoopla Marketing Vice President as Chief Marketing Officer

Private hire firm Veezu appoints former Zoopla marketing vice president as chief marketing officer

Veezu has appointed Joby Russell as chief marketing officer, bringing in the former Zoopla vice president of marketing to lead its brand and customer marketing as the private hire group expands across the UK.Russell will oversee Veezu’s brand, passenger marketing and efforts to attract driver-partners. The company said he would focus on building its profile nationally and strengthening its customer proposition through its platform and products.A…

Veezu Appoints Former Zoopla Marketing VP Joby Russell as Chief Marketing Officer

Veezu, the UK's largest and fastest-growing private hire technology business, has appointed Joby Russell as Chief Marketing Officer. Joining from Zoopla, where he was Vice President of Marketing, Joby will lead Veezu's brand, passenger marketing and driver-partner attraction as the business continues to grow across the UK. Joby brings more than a decade of experience building consumer brands in competitive markets and taking start-ups and challenger businesses to the top of their sectors. At Zoopla, he conceived and delivered multichannel marketing campaigns which saw record levels of valuation requests. During his time at Confused.com, Joby oversaw the rebrand of the business and growth in market share of the key motor insurance category. He also has vast experience gained at Purplebricks, helping accelerate the business from a small start-up to an IPO. Founded in Wales in 2013, Veezu has grown into the UK's largest homegrown private hire vehicle business. Today, it partners with thousands of self-employed driver-partners, completes more than 25 million journeys annually and is licensed by 63 local authorities across England and Wales. Through its national brand, Veezu is bringing together the strength of established local services with the convenience of its technology platform. Joby's appointment follows Veezu's recent strategic investment in Cab 9, with his focus on making Veezu a household name across the UK and strengthening the customer proposition with our platform and product capabilities. Joby Russell, Chief Marketing Officer at Veezu, said: "Veezu is already the UK's largest homegrown private hire business, and so the opportunity to turn this challenger brand into a household name is a great opportunity."   "Veezu is already the UK's largest homegrown private hire business, and so the opportunity to turn this challenger brand into a household name is a great opportunity." Jon Martin, Managing Director at Veezu, said: "Joby has built some of the best-known consumer brands in the UK, in highly visible and competitive environments. That experience is exactly what we need as we strengthen Veezu's national brand while staying true to the local services people know and trust. With our investment in Cab9 and continued expansion across the UK, this is the right moment to bring him on board. We're delighted to welcome him to Veezu."   "Joby has built some of the best-known consumer brands in the UK, in highly visible and competitive environments. That experience is exactly what we need as we strengthen Veezu's national brand while staying true to the local services people know and trust. With our investment in Cab9 and continued expansion across the UK, this is the right moment to bring him on board. We're delighted to welcome him to Veezu."

Veezu flags down first CMO to steer assault on Uber - DecisionMarketing

Veezu, which claims to be the UK’s largest private hire technology platform and taxi operator, has appointed a former Zoopla, Confused.com and Purplebricks marketing boss as its first chief marketing officer as it steps up its assualt on main rival Uber. Joby Russell, who was most recently vice-president of marketing at Zoopla, will lead Veezu’s brand, passenger marketing and driver-partner attraction as the business continues to grow across the…