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Jewellery boss in £170m scam told shop staff to pretend to be customers

Vashi Dominguez inflated diamond values and staged fake customer activity to secure investor funds, resulting in £170 million debt and business collapse in April 2023.

  • In April 2023, Vashi Dominguez's jewellery retail chain collapsed with £170 million of debts across stores in London, Birmingham, and Manchester.
  • The collapse followed years of inflated sales figures and valuations, including false claims that the company's diamond stock was worth £157 million when actual sales in 2021 were just £5 million.
  • Vashi used elaborate tactics to deceive investors, such as instructing staff to pose as customers to create a busy store appearance and promising high-end diamonds at cheaper prices.
  • Investor Mark Schneider expressed frustration that despite the clear and blatant nature of the fraud affecting many individuals in the country, authorities have made little effort to identify those responsible or to investigate the matter.
  • After a court ordered the company wound up, Vashi fled to Dubai, and despite losses exceeding £100 million to investors, neither the Metropolitan Police nor the Serious Fraud Office initiated probes into the case.
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The Telegraph broke the news in London, United Kingdom on Monday, September 1, 2025.
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