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Value Co-Creation: LAU Research for Impact

Summary by LAU
In the heart of Lebanon's rural communities, a transformation is unfolding, driven by women's will and determination to turn exceptional hardship into social and economic progress. Their stories are captured in a study co-authored by Dr. Lara Khabbaz, assistant professor of marketing at the Adnan Kassar School of Business (AKSOB), and Dr. Omaya Kuran from the University of Balamand, whose research brings a new understanding to the complex realit…
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LAULAU

Value Co-Creation: LAU Research for Impact

In the heart of Lebanon's rural communities, a transformation is unfolding, driven by women's will and determination to turn exceptional hardship into social and economic progress. Their stories are captured in a study co-authored by Dr. Lara Khabbaz, assistant professor of marketing at the Adnan Kassar School of Business (AKSOB), and Dr. Omaya Kuran from the University of Balamand, whose research brings a new understanding to the complex realit…

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LAU broke the news in on Tuesday, August 5, 2025.
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