Valentine’s Day sticker shock: Chocolate prices are spiking
U.S. retail chocolate prices rose 14% year-over-year due to a 67% cocoa crop loss in West Africa, impacting Valentine’s Day shoppers with uneven price increases nationwide.
- On Feb. 12, 2026, Datasembly reported U.S. retail chocolate prices increased 14.4% year-over-year in the January 1–early February window.
- Severe West African supply shocks caused a 67% crop loss in six countries, pushing cocoa futures above $12,600 amid West Africa's 70% share of global supply.
- Retail inventory dynamics indicate Datasembly found city-level jumps — 17% in Denver and Los Angeles and 19% in Dallas‑Fort Worth — while U.S. retailers sell inventory made from crisis-level cocoa prices.
- U.S. chocolate shoppers face sticker shock as the National Confectioners Association reports about 75% of candy sales are chocolate, and the National Retail Federation estimates $2.6 billion will be spent this Valentine’s Day.
- Wholesale prices have eased as global wholesale cocoa fell to $5,018 per metric ton in January from $10,710 in January 2025, but analysts warn retail relief will be slow and uneven until Easter.
47 Articles
47 Articles
Chocolates for Valentine's Day rose to 14.4% in 2026. We explain why they are more expensive and when they could lower their prices.
Valentine's Day shoppers face soaring chocolate prices
Heart shaped boxes of chocolate are displayed for sale in Key West. (Jen Golbeck/SOPA Images/LightRocket via Getty Images) (NEW YORK) — Valentine’s Day shoppers may feel jilted by runaway chocolate prices. Chocolate prices soared 14.4% over the initial weeks of 2026 when compared to the same period a year earlier, nearly doubling the pace of price increases at the start of 2025, according to findings shared with ABC News by intelligence firm Dat…
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