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Utiq: Worse than Cookies for Your Privacy and Much Harder to Block
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Since 2023, Orange, Vodafone, Deutsche Telekom and Telefónica have discreetly deployed Utiq, an advertising identifier anchored in your network connection that makes your usual blockers and your private browsing ineffective. With 75 million active identifiers in Europe, of which 40 million in France, the system is already massively deployed. But what really happens behind these consent banners that look like vulgar requests for cookies? The Utiq…
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