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USF introduces new CEO of athletics

Rob Higgins brings lifelong ties to USF and Tampa, aiming to elevate all Bulls teams with an elite coaching staff and strong community support, officials said.

Summary by WFLA-TV
TAMPA, Fla. (WFLA) — The University of South Florida introduced its new CEO of athletics on Monday morning. According to USF, Rob Higgins "has served as executive director of the Tampa Bay Sports Commission since 2004, successfully positioning the region as one of the nation’s premier destinations in sports and entertainment, including hosting two Super Bowls, a College Football Playoff National Championship and a long list of other high-profile…

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WFLA-TV broke the news in Tampa, United States on Monday, September 22, 2025.
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