US EditionUS Thanksgiving online sales expected to rise 6%, Salesforce data shows
Steep discounts helped U.S. online sales rise 6% to $8.6 billion on Thanksgiving, despite economic uncertainty and slower hiring, Salesforce reported.
- On Thursday, Salesforce projected full-day U.S. online sales would rise 6% to $8.6 billion, with Black Friday expected to drive $18 billion in the U.S., according to Salesforce.
- Retailers used steep promotions to offset tariff-driven import costs and consumer sentiment, as Salesforce's September outlook had predicted only a 2% holiday gain for Nov. 1 to Dec. 31.
- By 2 p.m. ET, U.S. online spending was $2.6 billion, up 5.8%, with full-day Thanksgiving digital spending at $6.4 billion and global totals at $13.1 billion, Salesforce reported.
- A wobbly economic backdrop makes this holiday's retail performance consequential for the broader economy as retailers hope stronger turnout will offset slowing consumer spending among middle- and low-income Americans and hiring slowdowns flagged by McDonald's and Chipotle.
- Adobe said `Given the strength of Thanksgiving deals, Adobe is adjusting its discount forecast for the big shopping days coming up`, with AI-driven traffic up 725% and shoppers 54% more likely to buy.
23 Articles
23 Articles
Steep discounts help drive record Thanksgiving Day online spending
Consumers spent a record $6.4 billion online during Thanksgiving, driven in part by a surge in discounts. Spending increased 5.3% compared with a year ago, as shoppers took advantage of Cyber Week deals that came in stronger than expected, according to Adobe Analytics. Adobe didn't project the levels of discounts experienced on Thursday until later in Cyber Week. Discounts on electronics reached as much as 28% off the listed price. Following cl…
Black Friday online shopping expected to hit record high, data shows
Ian Forsyth/Getty Images (NEW YORK) — Online shoppers set a record high on Thanksgiving, paving the way for gangbusters performance on Black Friday, Adobe data showed. Digital spending on Thanksgiving jumped 5% from a year earlier, totaling $6.4 billion and exceeding Adobe’s expectations, the firm said. The company also expects Black Friday shoppers to set a new record, outpacing last year’s total by more than 8%. Adobe attributed the strong per…
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